A Rs.2 billion company, Madina Enterprises Ltd. is the Pakistan's leading provider of edible oil, ghee and sugar products for consumer markets.

MEL was established in October 1991 as a private limited company.  Its headquarters are at Faisalabad. The core business of the company was manufacturing of edible oils and ghee. After two decades of hard work MEL has grown into a multifaceted consumer products manufacturing company. It is enjoying exceptional growth both horizontally and vertically.

We are in Edible Oils and sugar industries for the past two decades. The management of the company has a rich experience in edible oil and sugar fields. Their main concentration lies on the production of high quality products.

We are marketing edible oil and sugar products under our own brand name. Our Kisan Edible Oil, Kisan Ghee and Kisan sugar are famous brand names in Market.

We have two integrated units of edible oil, each comprising of a Solvent Extraction Plant, Physical Refinery and Fractionation Plant, margarine plant and soap plant. We have our own full fledge Packaging division for packing of our edible oil products.

We have trained and highly motivated staff in marketing departments of our various industries for aggressive marketing of our branded products.
MEL has a well established and effective chain of distributors and agents for continuous supply of our products throughout the domestic market in Pakistan.

Mission

We at MEL are committed, to provide consistently high quality products on competitive prices to satisfy our loyal customers.
We will achieve this, by motivating and training our employees who are our precious assets for continual improvement of quality and environmental management system.
To carry on with our pursuit of excellence in every sphere of activity, without compromising our basic principles, and continue to strive for the satisfaction of our customers.

Corporate Social Responsibility.

Air, water and other natural resources are critical to any kind of future, and therefore essential to the future of business. Demand is growing for processes and products to be environment friendly throughout their life cycle. Eco-design holds the potential for an innovative and positive response to this. Investment in research and innovation is key. We are trying to take the lead.

• To improve eco-efficiency, allowing to reduce/recycle/re-use material resources and minimize waste, thereby cutting costs over time.

• To reduce energy consumption, develop and implement the technologies enabling to increase the proportion of renewable and alternative sources of energy, while reducing emissions and preserving biodiversity.

 In pursuit of above MEL has achieved ISO 9001:2000 and ISO 14000 certification.

Future Plans

Different companies have built up a wealth of innovation and responsible solutions to business challenges. By sharing some of these strategic resources and transferring capabilities, businesses like ours will be better placed to maximize the economic objectives.
Just as community involvement, public-private and multi-stakeholder partnerships are growing and becoming desired common practice, business-to-business innovation, co-operation and alliances within and between sectors will add tremendous value.
We will create, maintain and actively engage in all necessary and relevant networks to ensure the convergence of our efforts towards enhanced competitiveness.
The future plans of the MEL include increasing trade and business relation with willing partners in other countries and seek joint venture in diverse projects inside and out side Pakistan.
Furthermore we have decided to install ethanol plant at our sugar mills in near future.

Business Segments 

• Ghee & Oil Manufacturing Division

Ghee and Oil are Major products of MEL. MEL has manufacturing capacity of 180,000 MT per year. We have gained a huge market for our edible oil and ghee products. Kisan Sun Flower, Kisan Vegetable ghee and cooking Oils are popular brands among consumers of edible oil products in Pakistan. MEL has also launched its second Brand in Banaspati ghee and Oil market under the name and style of DATA. We are known as manufacturers of the finest oil and ghee products for our valuable customers throughout the country. 

• Crude Palm Oil Refinery 

Madina Enterprises Limited (MEL) started CPO project in Year 2004. The new refinery is a response to a large demand for palm oil products and particularly the refined, bleached and deodorized components. The new facility is situated in port qasim industrial area near Karachi. The refining capacity of the facility will be sufficient to produce 500 metric tones per day of refined palm oil. The refinery site will have room for further expansion at the facility since the use of palm oil products could expand rapidly. This state of the art plant can refine other oils also like canola and sunflower.

Although palm oil products are used mainly as food additives (80%) and in the cosmetics and soap manufacturing industries at the moment there is a move towards the use of refined palm oil as bio-diesel to power motor vehicles as well.

• Soap Manufacturing Division

Madina Enterprises Ltd is a quality soap manufacturer for Domestic Market. Traditional bar soaps are made from fats and oils or their fatty acids which are reacted with inorganic water-soluble bases. The main sources for soap manufacturing i.e. Palm Oil and Palm kernel oils are extracted crude palm oil refining process. The Raw materials are being pretreated to remove impurities and to achieve the color, odor and performance features desired in the finished soap bar.

• Margarine Division

Madina Enterprises Ltd is producing Kisan Margarine as a consumable product for local market needs. Margarine is a butter-like product that typically contains 80% refined vegetable oils blended and emulsified with approximately 20% milk (whole, skim, or soy), and usually fortified with vitamin A. It is widely used both as a spread and as a cooking fat. Margarine is a Butter Substitute Kisan Margarine is being used for making Bread, Bread products biscuits, pastries, crisps, chocolate and cakes etc.

• Plastic Molding Division

At MEL we are manufacturing our own Plastic Bottles, Buckets and other packing stuff.  We are using food Grade plastic for manufacturing best quality packing for our branded products.

• Sugar Division

This Year has seen commissioning of our new Sugar Plant. This project shall be comprising of total crushing capacity of 14,000 tons per day. Initially it shall operate at 8000 tons per day capacity which is expected to extend up to 14,000 tons per day in 2008-2009.

It is located adjacent to the ghee mills near Chiniot. The project stands on about 75 Acres of freehold land acquired by the management.  This site was chosen by the management as approximately 50000 acres of land is being cultivated for sugar cane crop in and around chiniot. Cane is being supplied to mills as far as 300 km away from chiniot. There are no sugar mills in tehsil chiniot at the moment. Therefore management decided to avail this opportunity and launch a sugar mill in this area.

Plant of the project consists of mill house, boiler house, power house and process house. Plant has been procured from four sources namely import from china, U.K, heavy mechanical complex, local vendors and own fabrication.

This venture will not only diversify the current portfolio but also provide some significant cost reduction in power usage in ghee mills as well. 

• Water Division

The company intends to launch pure drinking water with the brand name of “Better Life” very soon. The water market has tremendous scope. There are very few national level brands like Nestle and aquafina. Rest are mushroom products. It is hoped that the product will be launched very soon.

• Tank Terminal.

The company has completed the construction of bulk storage terminal with storage capacity of 22000 MT at port Muhammad Bin Qasim in record time. This new addition shall not help reduce cost but also provide storage facility to safeguard price fluctuations.

Community Involvement

Madina Group has long been committed to giving something back to the communities where our associates live and work. At the heart of our efforts is our unique corporate culture, comprised of spirit, pride, determination, commitment, passion and integrity.
For this purpose we have established following non- profitable institutions and charities.

         Madina Foundation (a not-for-profit Organization)

Madina Foundation established by the Group, is one of the leading charitable organizations in the country.  Irrespective of any creed, class, caste or religion, the Foundation is serving humanity in the domain of health, higher education and social welfare as well as providing support to numerous charitable institutions in Governmental & Non-Governmental sectors.  So far, the Foundation through its own resources & without any help or support from any national or international agency has spent million of Rupees towards various charitable activities in Pakistan.

The University of Faisalabad

 Is a not-for-profit University.  Was established in October, 2002, to cater to the educational and technological needs emerging from the progressive scenario of the country in general and Faisalabad and surrounding areas in particular and, for alleviation of poverty through education, with a missionary spirit, commitment and fervor in line with the Government’s policies and priorities.  The University offers a diverse range of disciplines / courses leading to graduate and post graduate degrees in Medical, Engineering, Computer Sciences and, Business Administration.  The campus has hostel accommodation for 400 male and female students.  The University was chartered by an Ordinance promulgated by Government of the Punjab.  It is recognized by Higher Education as a degree awarding university.

                  Madina Medical Complex

It is a free 300 bed General Hospital equipped with latest equipments and experienced staff.  The Foundation has also been running an Eye Treatment Centre for all types of eye treatment including corneal grafting since 1990.  Besides, several mobile eye camps have been arranged in various remote parts of the Country and abroad to provide free of cost services .

             Services towards Religion

We have been sponsoring a program, Quran-ul-Hakeem, being telecast for one hour daily through PTV for the last 10 years for a noble cause.  Constructed several mosques in the Country to facilitate Muslims to offer prayers. 

            Relief for Earthquake Victims

During the last two decades we have been always at the forefront in providing relief and support to thousands of distressed people at the time of natural calamities anywhere in the country.  We have remained in the forefront in providing relief in terms of money, relief goods to the earthquake effectees.  This mission is continuing to this day.

Jail Welfare Program

Considering the depleted condition of the jails and lack of basic minimum facilities available there, the Foundation has been providing relief to the inmates as follows: 

1. In hot season, cold drinking water is provided.  In peak heat period Rooh Afza is served.

2. In death cells, condition of the rooms has been up graded to provide better comfort to the accused.

3. Facilities are also being provided to females.  Their barracks have been renovated and new blocks are being added.  Besides, the quality of the basic utilities has been improved.

4. Realizing that the crime rate increases with illiteracy, the Foundation has started education program in jails.  It has been supplying books and other helping material.

5. Special food is provided on special occasions/festivals like, Rabi ul Awal, Eid days, Haj days, Ramazan etc.

6. The Foundation helps in getting release of prisoners who have completed their terms of imprisonment but continue to languish in jails because they cannot afford to pay the fine and get freedom.  The Foundation pays the amount of fine and gets the prisoners freed to enable them start a new life.

Mass Marriages Program

  The Foundation has started a mass marriages program.  It is helping poor people through sponsoring marriages.  As a gift (Jahaiz) to the couple, the Foundations provides furniture for a bed room, crockery, cutlery, utencils, fan, electric iron, set of gold ornaments and other basic necessities to enable the couple to comfortably start their matrimonial life.  Besides, the total expenditure of the marriage party including transportation of barat, meal, and all costs of the marriage ceremony are borne by the Foundation. The Foundation has sponsored more than 1,000 couples/families under the mass marriages program in various parts of the country so far.

Services to Poor People.

1. The Foundation is providing financial assistance/subsistence allowance to the widows and the handicapped regularly on monthly basis.

2. Ration is provided to about 500 poor persons on daily basis.

3. Under a Free Food Program, more than 10,000 people are served free cooked food at various designated places three times daily in Faisalabad and Karachi.

 Graveyard and Burial Services

The Foundation has developed a modern graveyard at Port Qasim where free burial services are provided including free transportation of the dead and his/her close relatives.